Time costs money, and nowhere does this hold more truer than in real estate. Ever wondered why the time when one of your condos for rent Woodstock GA is unoccupied is known as a void period? It's simply because it nullifies profits -- not only do your earnings take a dive when a unit is vacated, but you're also forced to foot its maintenance bill.
While void periods are inevitable, their length and negative impact can be minimized. This requires a two-pronged approach: looking after your current tenants and continually marketing your properties. The latter's meant to attract prospective renters on a proactive basis.
Like a journey needs a clear destination, your marketing strategy will only make sense when targeted to the right audience. Surveying local neighborhoods will help you know what kind of demographic you should be after. Better still, why not take up a community role? The closer you can get yourself to the local population, the clearer the picture you'll develop, and the more effective your strategy will be.
The larger percentage of today's renters go online to look for housing. What's more, the internet provides plenty of free ways to promote your properties. Combining these two brings out the obvious need to post your listings in multiple platforms. To give yourself the best shot at success, make sure to:
Write Enticing Marketing Copy: The goal here is to appeal to people through the written word. With that in mind, you want to choose phrases that will draw attention and paint the right picture in people's minds. Just try to avoid going overboard while you're at it. As for what to say, you can't go wrong by showcasing the features that make your units stand out from the rest.
Use Professional Photos: This is informed by the fact that pictures are usually the first thing people notice when they come across listings. It also helps to keep in mind that most of today's renters use mobile devices when looking for vacancies. So rather than risk selling yourself short, you're better off paying for the services of a professional photographer.
Get Social: With social media playing such a huge role in people's lives, using it to market your rentals is a no-brainer. It also goes without saying that you want to have accounts on several platforms, rather than limit yourself to just one. Maintaining a consistent posting rate will get the job done for the most part. Otherwise, consider running an influencer campaign to increase your following.
Word-of-mouth is one of the oldest, yet still highly effective real estate marketing tools. Leveraging your tenants' networks can keep you supplied with prospects, more so if you reward their efforts. Your options here range from offering a finder's fee or just a discount on one's rent. Either way, it's a small investment to make with a potential large payoff.
While void periods are inevitable, their length and negative impact can be minimized. This requires a two-pronged approach: looking after your current tenants and continually marketing your properties. The latter's meant to attract prospective renters on a proactive basis.
Like a journey needs a clear destination, your marketing strategy will only make sense when targeted to the right audience. Surveying local neighborhoods will help you know what kind of demographic you should be after. Better still, why not take up a community role? The closer you can get yourself to the local population, the clearer the picture you'll develop, and the more effective your strategy will be.
The larger percentage of today's renters go online to look for housing. What's more, the internet provides plenty of free ways to promote your properties. Combining these two brings out the obvious need to post your listings in multiple platforms. To give yourself the best shot at success, make sure to:
Write Enticing Marketing Copy: The goal here is to appeal to people through the written word. With that in mind, you want to choose phrases that will draw attention and paint the right picture in people's minds. Just try to avoid going overboard while you're at it. As for what to say, you can't go wrong by showcasing the features that make your units stand out from the rest.
Use Professional Photos: This is informed by the fact that pictures are usually the first thing people notice when they come across listings. It also helps to keep in mind that most of today's renters use mobile devices when looking for vacancies. So rather than risk selling yourself short, you're better off paying for the services of a professional photographer.
Get Social: With social media playing such a huge role in people's lives, using it to market your rentals is a no-brainer. It also goes without saying that you want to have accounts on several platforms, rather than limit yourself to just one. Maintaining a consistent posting rate will get the job done for the most part. Otherwise, consider running an influencer campaign to increase your following.
Word-of-mouth is one of the oldest, yet still highly effective real estate marketing tools. Leveraging your tenants' networks can keep you supplied with prospects, more so if you reward their efforts. Your options here range from offering a finder's fee or just a discount on one's rent. Either way, it's a small investment to make with a potential large payoff.
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Get a summary of the benefits of renting real estate and more information about beautiful condos for rent Woodstock GA area at http://www.dupreevillage.com/floor-plans-slideshow now.
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