Is your company planning on exhibiting at a trade show in the near future? If so, you should know that there are numerous benefits of doing so. Not only will this allow you to create awareness for your brand, but it can go a long way in terms of obtaining leads. Robert Jain can tell you, though, that this endeavor can be quite costly, which is why it's important to know how to maintain finances. With the following do's and don'ts in mind, you will be able to do exactly that.
DO account for preliminary details ahead of time. What do these entail, you may wonder? According to names such as Bob Jain, these run the gamut from information regarding trade show booth dimension to the hours of activity that will be needed. These details will, in theory, help you save money as they ensure you don't overspend. Furthermore, they will keep you within your budget if money is a particular concern of yours.
DON'T automatically assume that you need a bigger booth. Even if you have the resources to make a booth that's bigger than others at a particular trade show, this doesn't mean that you should. You can save money by making your booth stand out in other ways. For instance, booths that have video playing are more likely to grab the attention than those that lack said form of media. This is just one of the many tricks that'll save you, as well as your business, money.
DO use social media to its potential. It's also worth noting that the best trade show presences have some social media implementation set in place. For example, if you have a booth prepared for a future show, wouldn't you want as many people to stop by it as possible? You can do this by offering information regarding where, specifically, your booth is located. You should also detail its operating hours. The more information you provide on social media, the better off you'll be. Social media doesn't cost much at all, either, which makes it even more worthwhile.
DON'T discard your assets once the trade show is done. As a matter of fact, it's in your best interest to keep them in storage for future events. Provided your company's branding remains the same, there's a good chance that you can use these materials for years to come. Of course, you want to make sure that these materials are stored with care, as they can wear down or even break over the course of time. When it comes to saving money, this is one of the most important steps worth taking.
DO account for preliminary details ahead of time. What do these entail, you may wonder? According to names such as Bob Jain, these run the gamut from information regarding trade show booth dimension to the hours of activity that will be needed. These details will, in theory, help you save money as they ensure you don't overspend. Furthermore, they will keep you within your budget if money is a particular concern of yours.
DON'T automatically assume that you need a bigger booth. Even if you have the resources to make a booth that's bigger than others at a particular trade show, this doesn't mean that you should. You can save money by making your booth stand out in other ways. For instance, booths that have video playing are more likely to grab the attention than those that lack said form of media. This is just one of the many tricks that'll save you, as well as your business, money.
DO use social media to its potential. It's also worth noting that the best trade show presences have some social media implementation set in place. For example, if you have a booth prepared for a future show, wouldn't you want as many people to stop by it as possible? You can do this by offering information regarding where, specifically, your booth is located. You should also detail its operating hours. The more information you provide on social media, the better off you'll be. Social media doesn't cost much at all, either, which makes it even more worthwhile.
DON'T discard your assets once the trade show is done. As a matter of fact, it's in your best interest to keep them in storage for future events. Provided your company's branding remains the same, there's a good chance that you can use these materials for years to come. Of course, you want to make sure that these materials are stored with care, as they can wear down or even break over the course of time. When it comes to saving money, this is one of the most important steps worth taking.
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Kindly contact Bobby Jain for further financial guidance.. Check here for free reprint license: The Do's And Don'ts Of Trade Shows, By Robert Jain, That'll Save You Money.
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