Saturday 19 May 2018

How Your Business Can Benefit From Using Co-Branded Card Programs.

By Claudia Riegner


The world is gradually evolving and with this evolution comes some changes in the trading industry. Cashless policy is slowly taking over and people no longer have to carry liquid cash before making transactions. With the use of credit cards, bank drafts, debit cards and co-branded card programs buying and selling have been made easier.

Buying and selling have been made with the use of credit cards, bank drafts, debit cards, prepaid cards and co-branded cards.

Co-Branded Card Programs Co-Branded Cards are produced when credit card companies and banks come into affiliations with one or more marketing companies to produce a general purpose credit card. With Co-Branded cards, the banks and the credit card companies have the benefit of enjoying the client's loyalty, while the marketing companies use this medium to grow their business ventures.

Co-branded cards are different from departmental store credit cards as they can be used at other marketing companies, they function just like other general purpose cards and isn't limited to just one place.

Defining Prepaid Card Programs These are co-branded cards that have in it a fixed amount. This type of cards are limited to just the company that whose logos are in it. They bear logos of the company or companies, issuer and the bank to which it is linked.

Co-branded cards are usually given to customers and employees to reduce the trouble during purchases. Co-branded prepaid cards are good for businesses.

The Advantage of Using a Co-Branded Card The advantages involved with using co-branded cards are numerous.

They can be used internationally, these allows your clients access to their money even when they are abroad

The benefits of being able to travel without worry because the card is used internationally

The affiliations with card issuing companies like MasterCard and VISA gets more international acceptance

A co-branded prepaid card program allows the cardholder the benefit of earning rewards with every purchase made with the card, this helps your business as customers would be encouraged to purchase more.

The benefit of getting rewards like free vouchers and extra bonuses on purchases

The payment options with the use of co-branded cards are more flexible Deciding to start a partnership with a bank and an issuing company could make your business what you have always dreamed of. It will increase the value of your brand, a bigger customer base, a good medium to publicize your business.

Put your logo on it conspicuously and watch as your business expands. Co-Branded cards are very much in use by commercial business because of the strategic publicity it gives.




About the Author:



No comments:

Post a Comment