Saturday 19 May 2018

How Co-Branded Cards Can Benefit Supermarkets, Gas Stations And Other Retail Businesses.

By Dereck Hutchinson


A Co-Branded card is a card that bares the brand of a business together with the issuer. Small retail businesses such as supermarkets, shops, gas stations all make use of co-branded cards. These business enterprises all make it more attractive to their target clients because of the huge competition in the retail industry.

Many issuing companies provide the services of producing co-branded cards, among them are American Express, Visa, Sierra Club visa, MasterCard. Retail businesses are mostly small forms and they include supermarkets, mini marts, shops, gas stations, car wash companies and many others. Store cards are most times confused with co-branded cards, unlike store cards which are used just with a particular store, co-branded cards can be used for other stores but when used in the retail store of which it bears the brand, special discounts and incentives are given to customers to encourage the use with this particular brand.

Reasons why You Should Consider Co-Branded Cards for your Retail Business. With Co-Branded credit cards, retail businesses can get another source of revenue from the share of the profit allotted to them by the issuing company. For every use of the credit card, a certain amount of money is shared between the issuer and the retail business as profit.

The very competitive retail world has push supermarkets owners, gas stations and shop proprietors to find ways of making their businesses stand out and stay unique. The use of co-branded cards have greatly helped in this aspect to conquer and eliminate competition. Prepaid cards are a good tool to attract consumers and clients to your business and it will it grow.

The huge competition in the retail industry pushes retail outlets and business owners to look for ways to attract more customers to their business, these Co-Branded Card program helps these business enterprises to hold up their competition.

With Co-Branded debit cards and prepaid cards, business owners can monitor their growth and the general demography of their customers without having to pay extra to a data company. Retailers can keep track and understand the needs of each clients spending habits, know what brands they prefer, and use it to serve the clients better.

It is worth mentioning that for every customer a business venture has using their co-branded debit card or any of the other Co-Branded payment cards, the ventures will be given a Spiff, which is a special bonus for everything new customer.

The use of co-branded cards allows the business ventures to easily get data on how their customers spend and gives more insight of the wants, demands and need of the customers. Hence, making the owners provide better and more reliable service to them and also it is more cost efficient. For every new client that get a card, the issuing company pays the business venture a certain amount called Spiff. This acts like an encouragement to do more and get more customers. With these source of income, the business will expand.




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