Saturday, 14 April 2018

How Can Your Business Benefit From Using Co-Branded Prepaid Cards?

By James McGregor


Back then, paying cash was the only way a consumer could purchase goods and services, but with time that all changed. Now, consumers are able to purchase goods and services via a number of different payments methods that include debit cards, checks, money orders, prepaid credit cards, credit cards, and bank drafts.

So the question arises that what are prepaid credit cards and how can your business benefit from them? Keep reading to find out.

What Is Co-Branding? Many businesses offer co-branded prepaid cards to their customers and employees via a prepaid credit card program. A card that has been co-branded contains two logos or brands on it. The first is your business's brand logo. The second is a logo of MasterCard or Visa.

Thus, a co-branded card is a type of partnership between your business and MasterCard or Visa; that allows you to provide your customers and staff with the opportunity to spend money all over the globe with the help of a prepaid card program.

Hence, a co-branded prepaid card works as a partnership between the enterprise, the card program provider and sometimes, even the bank where the account has been registered. The card will have as many logos as the numbers of brands that have combined together to produce the card in its current form.

How Your Business Can Benefit from a Co-Branded Credit Card? Co-branded prepaid cards are a beneficial investment for your business to make. Following are reasons stating how your business can benefit from the use of a co-branded card:

A co-branded card allows you to collaborate with MasterCard or Visa to provide the services of prepaid transactions with the help of a prepaid card program.

A prepaid card program allows a business to work in partnership with Visa or MasterCard to provide customers with services similar to prepaid transactions.

Employees will also benefit from a prepaid card program, as it will provide them with easy access to their moment and they will also be able to use the money directly with the card.

The prepaid card program allows employees to access their salary as soon as the company deposits it.

By collaborating with MasterCard and Visa, your employees and customers will be able to make transactions from the card no matter where they might be present, as both these brands have a presence in more than 100 countries in the world.

Opting for a co-branded prepaid card has a number of benefits and if you want to bring additional growth, success and publicity to your business, offer a co-branded card to your customers, printed with your logo for additional marketing.




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