Monday 17 October 2016

Scale Your Professional Advisory Business With Value Producing Software

By Scott Smyle


In order to scale your professional advisory core business, you need to attract the right clients. This could mean that for you, the right client is one with a high net worth. Once you have your target client, your goal is to become their primary advisor. In order to do that, you need to have a good reputation and impress prospects with what you have to offer. You should be able to not just build relationships with the client, but with other members of the family as well.

Once you have those clients, you need to be able to keep them. Once you start attracting clients with net worth of over $1 million and especially over $5 million, you need a different platform to provide the services these clients need. You need the knowledge of how to deal with the specific tax issues of the very wealthy, including issues with estate taxes.

Developing solid relationships with your clients is mission critical to your advisory business. Managing non-monetary assets and multi-generational relationships can be a real challenge, as can increasing referrals and growing residual income. While traditional planning is important, you need the extra personal touch to stand out. It is worth considering technological solutions to help you track complicated issues your clients are facing. The right software platform can grow your core business to the point where you can attract and retain high value clients, allowing you to work with a smaller number of core clients if you wish. Technology can help you work with your clients in a way that promotes their trust and helps you to present yourself as less "commoditized" and more personalized. When choosing the right software, it's also important to ensure it has been built to keep your clients' data and personal information secure.

Scaling your core business as a professional advisor means attracting families and businesses with the money to spend on high end services and the willingness to do so, instead of treating financial and business advice as a commodity to be purchased for the lowest price. The right technological solutions will help you develop this and spread your reputation. Ultimately, you want to be in a position where you are turning clients away rather than advertising for more, and spending time on your core business rather than desperately reaching out into sidelines to make more money and keep your advisory business afloat.

Use the software that is designed to work with the kind of people you want in your business. You are wanting to be more than an "accountant" or "planner," so provide top quality services and solutions, and charge rates accordingly. Then, build on this by networking with other advisors to grow your business so you move to the next level.

With the right software technology, you can be a compendious professional advisor who not only scales your core business, but grows in wealth in the process. If you are not sure where to go next in attracting your target of high value clients, then find out more about what this kind of partnership can achieve for your business.




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