Sunday 24 June 2018

The Benefits Of Co-Branding With Mastercard.

By Adele Robinson


The retail market place constantly evolves, and in order to keep up with changing market dynamics, it is imperative for retail merchants, to evolve in the way they approach the marketplace. Constant evolution would mean retailers seeking more ways to appear appealing to an ever changing market and consumer behavior.

The truth is you are not alone in this as there are several other retailers who face the same questions day after day. It is in response to this that we have the co-branded credit card program.

It is used to incentivize buying by the most loyal customers of the retailer by the reward of bonus points at selected intervals.The co-branded credit card is like any other credit card and can be used to shop anywhere however it is

Over the years there has been an increase in the amount of purchases made by the use of co-branded credit cards. In 2014, it was reported that the total amount of purchases made by the use of co-branded credit cards increased up to 31%.

There are numerous card issuing companies out there in the market, but of relevance to this article is the Mastercard co-branded credit card. Mastercard is a leading card issuing company with millions of outlets worldwide and there are ample benefits of partnering with MasterCard to co-brand your business. The benefits are endless and some of them include

Partnering with Mastercard in the development of co-branded credit cards has the following benefits which would be highlighted below and they are: Cheaper Advertisements. If a retailer partners with Mastercard, it would provide an opportunity to advertise its services to millions instantly. This is because all co-branded Mastercards come not only with the Mastercard logo, but with the logo of the retailer hence serving as a reminder that your products and services are always available whenever the card is being used.

More Personal Conversation with Customers. By partnering with MasterCard on the MasterCard co-branding card program, you have the opportunity to inform your most loyal customers of your promotions and advertisements and there is an opportunity to introduce some of the new products being offered.

Better Marketing Information. By co-branding with Mastercard, a retailer would have the opportunity to observe consumer behavior as it relates to where they shop, and what they buy.

Increase In Revenue. By partnering with Mastercard, a retailer can have an additional means of increasing revenue by being a designated card issuer.

A retailer has the opportunity of increasing the revenue it gets by being a designated card issuer.

Better Loyalty Options. The Mastercard co-branded credit cards would increase the purchasing power of faithful customers. This is ensured by the offering of discounts, rebates and other programs for buyers.




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