How To Sell Merchant Services Profitably

By Alisha Miller

As a sales agent for a credit card processor, you can make lots of money. However, before jumping at the opportunity, there are certain things that you should know. From the paragraphs below, you will learn how to be a credit card processing reseller profitably.

Learn more about what you want to sell. There are many merchant services agents who do not know a lot of things about what they sell. Do not seek to be like them. Contrarily, you need to invest a lot in research and training so as to gather all the information you need. Knowing the ins and outs of the business is the first step towards succeeding in it.

Create a pitch. If the company that you work for does not provide sales pitches, you will have to create one. Doing this requires imagining yourself as a retail business owner. By putting yourself in their shoes, you will easily imagine their requirements and concerns. Additionally, you can just walk around and ask various retailers about what their needs are. The easiest way of coming up with a great pitch is tailoring it to meet specific needs.

Book an appointment to pitch to a potential client. You should allow the merchant to settle for a time that they are most comfortable with. Ideally, you will require about 15 to 20 minutes to present the solution that you have designed for them. Before going for the pitch, you need to prepare well. For instance, you need to design a few visual aids for purposes of illustration. Still, be sure to keep everything simple.

Finalize on the deal. This you need to do this immediately the retailer shows interest in the service and request for an account. Closing an account requires providing your potential client with all the application forms that they need to fill. You should then spend some time helping them complete the forms. Lastly, you can collect the completed forms and offer the merchant a deadline within which their account should be ready for use.

Follow up with the client. Once the account for your client is up and running, you need to follow up with them regularly. It is important that you get their feedback on the credit card processing services you offered them. Follow ups are also important as they go a long way in helping you create great relationship with your client. This may in turn lead to them referring you to some of their friends.

Build lots of prospects. You need to create a pipeline of prospects if you want to close several deals within a month. One of the proven ways of creating numerous sales leads is through continually contacting potential clients. Even when some of them turn lukewarm on you, do not get tired of making follow ups.

Never become complacent. Even after closing a number of deals, you need to keep working hard. The merchant services market is extremely competitive and you need to remain consistent. Succeeding in the industry also requires offering exceptional solutions and building a solid reputation. When you do the right things, you will begin having retailers chasing after you.

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